The California Urban Water Conservation Council was created to increase efficient water use statewide through partnerships among urban water agencies, public interest organizations, and private entities. The Council's goal is to integrate urban water conservation Best Management Practices into the planning and management of California's water resources. Read more...

 

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Drought-Stricken SoCal Battles Wasteful Habits With a Water-Themed Pandora Station

Time your showers to tunes

Thursday, August 27, 2015

This is the soundtrack of our dry-weather lives in Southern California: TLC's "Waterfalls," Blind Melon's "No Rain," Bruce Springsteen's "The River" and about 100 more H2O-themed ditties playing on an endless loop. That should remind us to take shorter showers and stop washing the cars at home. Or just make us very, very thirsty. 

The Metropolitan Water District of Southern California has launched a Pandora channel of carefully selected songs as part of an ongoing $5.5 million ad campaign to boost water conservation and recycling. The music is supposed to help keep conservation top of mind in the wake of mandated statewide water reductions. It can also be used as a 5-minute shower timer.

Read the full story here: http://www.adweek.com/adfreak/drought-stricken-socal-battles-wasteful-habits-water-themed-pandora-station-166549

Featured News


AWWA National Survey of Utility CII Water Efficiency Programs

Tuesday, August 25, 2015
AWWA National Survey of Utility Water Efficiency Programs:

The American Water Works Association (AWWA) requests your utility’s participation in a web-based survey of the Utility Commercial, Industrial and Institutional (CII) Water Efficiency Programs to help us better meet the water conservation planning needs of AWWA members...

Water Loss Audit II (Data Validity) Workshops

Tuesday, August 04, 2015
The Council in partnership with DWR is holding 8-10 water loss workshops around California between September 2015 and March 2016. The target audience for these one-day hands-on workshops is agencies who have already completed the basic water audit course. The classes will be taught by Reinhard Sturm and Kate Gasner from Water Systems Optimization.
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